01 January 2010

Warning: Some of These Stats Are Really, Really Scary...

DigitalMusicNews.com

As the music industry stumbles into a totally new place, the number of artists actually selling serious quantities is astonishingly low. At New Music Seminar on Tuesday, Tommy Silverman and Eric Garland rolled through a tirade of stats showing the extreme challenges that marketers and artists. Sure, the album itself is waning, but these stats are still worth examining (Nielsen Soundscan is the data source).

  • Albums that sold at least one copy in 2009: 98,000
  • Albums selling more than 10,000 units in 2009: 1,319
  • Albums selling more than 10,000 units in 2008: 1,515
  • Albums selling more than 250,000 units in 2009: 85
  • Albums selling more than 250,000 units in 2001: 214
  • Albums selling more than 5,000 units in 2009: 2,058
  • Albums selling under than 1,000 units in their first year of release: 92,601
  • Number of albums selling less than 100 copies in 2009: 81,000

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